One of the stumbling blocks that can occur is a communication breakdown between CMO and OEM. We overcome this by creating an open, transparent process at the beginning of a partnership, and we start that by asking questions.
When we begin a partnership with a customer, we always start off by asking a few basic questions. Such as:
- What are the requirements and specifications of your medical device?
- Are there opportunities to modify or improve device designs for manufacturability?
- How do we best assist in getting your new medical device to market?
- How do we best assist in getting your new device to market safely and effectively?
From those questions, we build a long-term solution to bring the device to market while also bringing costs down. Our understanding of how NPI works helps us manufacture a consistent, safe, new product in such a way that it will ultimately bring costs down. However, cost is not the only factor we consider.
There’s a term within the medical device industry known as Health Economics and Outcomes Research (HEOR), that we also factor into our process. This process looks at:
- Whether or not this is a new innovative device and if it is going to have a long-term cost effectiveness for patients.
- Whether or not this medical device is going to allow patients to have a better life and live longer.
Another term we sometimes refer to is the medical device company’s Health Economic Goals. These goals cannot only include those listed above, but also:
- Speed through the regulatory process
- Speed to market
- Manufacturing needs to determine whether or not the device will need:
- Semi-automated assembly
- Fully automated assembly
This is where our years of experience comes into play. We know the ins and outs of the new product introduction process and we can help guide you through all of these areas and ensure you get to the finish line sooner, but also with a product of high quality.
We understand that introducing a new product is what drives growth, but we also keep in mind how your device differentiates itself from everything else on the market, while also ensuring the device is durable. We know innovation is key and how that can differentiate a device from others, even if they do similar things.